Seen in the press

Denim Trends


When Levis’s changes jeans manufacturing in laboratory

27.09.2018 – Influencia

Last September, Levi’s launched its niche connected jacket product in North America. Six months later, the brand released a technological innovation from its Lab that would change the jeans manufacturing process. Read full article in french


Dior Homme dusts the costume with its new denim collection

4.01.2017 – Modzik

Kris Van Assche is never lacking in inspiration, proof with Dior Homme’s new denim collection that reinterprets the costume codes in a contemporary way, in order to make it more democratic and relaxed. The costume is dead, long live the costume Read full article in french


Generation Z Steers Trends at Denim Première Vision

21.11.2017 – WWD

The Nineties are still going strong, but experts also attribute a fresh, contemporary shift in the category to the social-media-native generation. Read full article



What’s Next for Denim Culture?

5.12.2017 – Rivet and Jeans

Gen Z’s stance on political and social topics greatly influences the brands and companies they support. “This generation is not light and lazy on issues,” Pascal Montfort, founder of REC Trends Marketing, said. “We believe this generation is mature and understands better than anyone topics like equality and ecologically.”Read full article


10 Denim Trends You Need to Know for S/S ’19

22.11.2017 – Rivet and Jeans

The days of vintage-inspired washes and heritage workwear are numbered. The Denim Première Vision fashion team curated a gallery of denim themes they believe to be on the horizon for Spring/Summer ’19. With fibers becoming softer, silhouettes ballooning and more dynamic surfaces coming into play, the outlook for denim is bright and bold. Here are 10 fashion stories to know for the new season. Read full article



Denim Through the Lens of Avant-Garde Fashion Designers

21.11.2017 – Rivet and Jeans

Denim Première Vision presented denim through the eyes of avant-garde designers. The trade show invited eight designers to partner with show exhibitors to create forward-thinking creations that pushed the boundaries and expectations of denim. Read full article



Are You Ready for Unicorn Denim? Spring/Summer ’19 Trends at Denim Première Vision

16.11.2017 – Rivet and Jeans

Denim takes a rest from vintage influences for Spring/Summer ’19, allowing for a new wave of refinement and creative fashion to make a statement. Read full article

Denim and Sustainability

Lee and Wrangler invest in new dyeing process

4.01.2018 – Fashion Network

To transform the denim industry; the notion is an ambitious one but the team at Indigo Mill Designs (IMD) have made public a new dyeing process in a mousse form, which has the potential to change how dye is used across the denim manufacturing sector. Read full article


Recycled Denim and Wearable Technology Intersect at Denim Première Vision

20.11.2017 – Rivet and Jeans

Denim Première Vision celebrated a decade of denim last week in Paris with a roster of exhibitors that reflected the show’s fashion roots and transformative future. In addition to presenting the key fashion stories for Spring/Summer ’19, the show served as a platform for the denim supply chain to share new concepts concerning sustainability, technology and performance fabrics. Read full article


11 Ways the Denim Supply Chain Tackles Sustainability

15.11.2017 – Rivet and Jeans

There isn’t one way to define sustainability. Denim mills and trims suppliers at Denim Première Vision in Paris Tuesday made a case for multiple approaches to reduce the garment industry’s impact on the environment. Read full article


Denim Mills



Global Denim Expands Waterless Options, Performance Fibers

15.11.2017 – Rivet and Jeans

Global Denim aims to go beyond the expected in a new Spring/Summer 2019 collection, called Into the Blue. The Mexico-based mill launched the seven-part concept collection at Denim Premiére Vision in Paris on Tuesday, offering brands newness coupled with sustainable technology and improved fabric performance. Read full article

About Denim Première Vision

Denim Première Vision Shakes Up Format, Location and Leadership

01.02.2018 – Sourcing Journal

Denim Première Vision is addressing the denim industry’s innovation and transformation with a new format, location and team reorganization. Read full article


Denim PV launches new, itinerant format, to hit London – News : Trade shows

01.02.2018 – Fashion Network

The Denim Première Vision trade show has introduced a major overhaul of its formula. The French denim industry event announced at the end of its latest edition that it would leave the Paris Event Centre, and hold its next spring session at the French capital’s Parc Floral venue, near the Bois de Vincennes. Read full article


The Best of Denim Boulevard’s Première Vintage Market

27.11.2017 – Rivet and Jeans

For a third season, Denim Boulevard provided a stock of vintage denim for Denim Première Vision’s Vintage Market at the Paris Event Center Nov. 14-15. Visitors to the trade show had the opportunity to examine, photograph and buy pieces collected from across the world. Read full article


Denim Première Vision Wants to Be a Resource for All

10.11.2017 – Rivet and Jeans

For 10 years Denim Première Vision has been a witness to the denim industry’s evolution. The upcoming edition taking place at the Paris Event Center November 14-15 is a culmination of change with dual events geared toward denim pure players, up-and-coming designers and for the first time, consumers. Read full article


Denim Première Vision Launches a Consumer-Facing Event

26.10.2017 – Rivet and Jeans

Street style’s influence is spreading to trade shows. To celebrate the 10th anniversary of Denim Première Vision, the Paris-based show will launch a double event that includes its traditional show format at the Paris Event Center and a denim pop-up street fair open to the public in the heart of Le Marais. Read full article